Nice to meet you!
Hi, I'm Roos Horselenberg, a designer who loves turning complex flows into simple, satisfying experiences.I grew up fascinated by how things work , not just the what, but the why. That curiosity led me to Communication and Multimedia Design in Amsterdam, where I graduated cum laude and discovered my love for UX through hands-on research, human behavior, and a whole lot of post-its.
Along the way, I’ve designed for everything from grocery apps at Albert Heijn to high-conversion product pages at Group.one. Whether it’s interviewing users, running A/B tests, or guiding interns through their first prototypes, I’m all about crafting meaningful, research-backed experiences that make everyday decisions easier.
When I’m not designing, you’ll probably find me out in the garden, trying out a new creative hobby, cooking up fun new recipes, or hanging out with my adorable cat and dog. I believe good design should empower, include, and occasionally surprise. Let’s build something fun!